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Safegraph Places

Schema

Names in bold are included by default.

Column	Type	Description
placekey	STRING	Unique and persistent ID tied to this POI.
parent_placekey	STRING	If place is encompassed by a larger place (e.g. mall, airport), this lists the placekey of the parent place; otherwise null.
location_name	STRING	The name of the place of interest.
safegraph_brand_ids	STRING	Unique and consistent ID that represents this specific brand.
brands	STRING	If this POI is an instance of a larger brand that we have explicitly identified, this column will contain that brand name.
top_category	STRING	The label associated with the first 4 digits of the POI’s NAICS category.
sub_category	STRING	The label associated with all 6 digits of the POI’s NAICS category. For POIs with a 4-digit NAICS category, this column is null
naics_code	STRING	4-digit or 6-digit NAICS code describing the business.
latitude	FLOAT	Latitude coordinate of the place of interest.
longitude	FLOAT	Longitude coordinate of the place of interest.
street_address	STRING	Street address of the place of interest
city	STRING	The city of the point of interest
region	STRING	The state, province, county, or equivalent of how "region" is understood in a given country for the place of interest.
postal_code	STRING	The postal code of the place of interest.
iso_country_code	STRING	The 2 letter ISO 3166-1 alpha-2 country code.
census_code	STRING	Census block group fips ID.
parent_safegraph_brand_id	STRING	There are 2 possible values: 1) If this brand has a parent, this will list the ID of the parent brand. 2) If this brand has no parent, this will be null.
stock_symbol	STRING	The stock ticker (if the corporation is traded publicly)
stock_exchange	STRING	The stock exchange on which this corporation is listed (if the corporation is traded publicly).
iso_country_codes_open	STRING	A list of all 2 letter ISO 3166-1 alpha-2 country codes for each country this brand has at least 1 open POI (closed_on is null).
iso_country_codes_closed	STRING	A list of all 2 letter ISO 3166-1 alpha-2 country codes for each country this brand has at least 1 closed POI (closed_on is not null).
polygon_confidence_score	STRING	Modelled score estimating likelihood of accurate foot traffic prediction.
us_state	STRING	Name of US State
us_county	STRING	Name of US County
us_cbsa	STRING	Name of CBSA
location_id	STRING	The geographical identification of a value in the data set.
last_updated_date	DATE	Date of which Unacast made an update to this record
in_standard_offering	BOOLEAN	Whether the location is part of Unacast's standard data offering.

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