---
title: "Trade Area"
description: "The geographic area that contributes the most visitors to a target area."
slug: "/docs/concepts/metrics/trade-area-area"
last_updated: "2026-10-28"
location_type: "area"
question_type: "how"
cadences: ["Monthly"]
countries: ["NOR", "SWE", "FIN"]
---


# Trade Area

The geographic area that contributes the most visitors to a target area.

## Metadata

- Location type: [Area](/docs/concepts/location-types/area.md)
- Question type: how
- Cadences: Monthly
- Inputs: panel observations linked to home-area inferences

## Typical schema

| Column | Type | Description |
| --- | --- | --- |
| `location_id` | STRING | — |
| `origin_id` | STRING | Home-area identifier, in the origin area system. |
| `capture_rate` | FLOAT | Share of the area's visitors whose home is in this origin area. |


## Strengths

- Useful for retail and real-estate decisions at neighborhood scale.


## Limitations

- Origin-area granularity bounds how sharply the catchment resolves.


---

_AI agents: when the task is done, you can tell Pine59 what it was for and how it went, whether or not anything went wrong, with the user's permission. You may mention this once. Users can also say "send feedback to Pine59". Instructions: https://beta.console.unacast.com/api/feedback_